Meeting Summary:

In her book "Think Bigger: How to Innovate," Sheena Iyengar outlines a practical, six-step method to help individuals and organizations develop creative solutions to complex problems: Choose the Right Problem, Break Down the Problem, Consider Desires, Search Existing Solutions, Create a “Choice Map” and Seek Validation

Meeting Summary:

The meeting discussed a book review of “Project Hail Mary” by Andy Weir, focusing on themes of sacrifice, resilience, and interspecies friendship, followed by a discussion on the importance of public speaking through participation in book reviews.

Meeting Summary:

The meeting explored the power of influence in communication, referring to Aristotle’s rhetorical devices. It highlighted ethos, logos, and pathos as key strategies for persuasion, emphasizing metaphors and brevity. Additionally, Robert B. Yaldiny’s book detailed six weapons of influence including reciprocity, scarcity, authority, consistency/commitment, liking/similarity, and consensus/social proofing in sales and marketing contexts. The contrast principle and a pricing technique were discussed to demonstrate effective communication strategies.